Melgram Jewelers is a family-owned jewelry store with five decades of history, known for expert craftsmanship, personal service, and deep community roots. As they approached their 50-year milestone and a full store remodel, they were ready to evolve how their brand showed up.
fine jewelry, made personal
Melgram Jewelers
services
Brand Strategy & Messaging
Brand Identity
Web Design & Development
Web Copy
Collateral Design
While their in-store experience was warm and highly trusted, their brand and website no longer reflected the care, quality, and intention behind their work. They needed clarity and cohesion, without losing the familiarity and trust built over generations.
The challenge
We began with brand strategy to clarify positioning, messaging, and voice. From there, we developed a cohesive visual identity and a custom website designed to feel premium, welcoming, and easy to navigate.
our approach
The visual direction, Refined Heritage, blends clean minimalism with handcrafted warmth. Rich greens, warm neutrals, brushed gold, and tactile textures create a calm, timeless aesthetic—elevated without feeling pretentious.
brand attributes
Warm
Trustworthy
Crafted
Tailored
Sincere
Timeless
Approachable
Detail-driven
visual direction
Melgram now shows up with confidence and cohesion across every touchpoint. Their brand feels aligned with the quality of their jewelry and the care of their in-store experience: refined, intentional, and ready for the next chapter.
The transformation
- Peter g., melgram jewelers
“The values, mission, and statement all sound great and feel like what I try to say, but in a way that I never have been able to do. The messaging feels so natural, and overall I feel like you’ve really nailed how I want us to talk about the brand.”
Let’s create something considered, distinct, and built to last.
