Lively Haus is a Scottsdale-based luxury interior design studio known for high-end residential remodels, new builds, custom furnishings, and elevated styling. As the studio evolved into more premium projects and deeper collaborations with builders and architects, their brand needed to rise with them. Together, we dug into the heart of the business through an in-depth brand and web strategy process—uncovering what makes Lively Haus distinct and how to position them confidently in the luxury design space.
scottsdale interior design studio
Lively Haus
services
Brand Strategy & Positioning
Brand Identity
Web Design & Development
Collateral Design
We reimagined the brand identity from the inside out, starting with the iconic paisley symbol Michelle loved. It was redesigned into a modern, abstract mark that felt timeless, elevated, and reflective of where her studio is today. The visual direction expanded into a refined color palette rooted in warm browns, deep espresso tones, and soft neutrals. The result is a system that feels grounded, luxurious, and emotionally resonant and speaks directly to high-end residential clients and trusted industry partners.
FEATURED IN
Luxe Magazine
The Interior Collective
The website brings the full experience to life with a clear, intuitive journey that guides visitors from exploring the studio to inquiring and booking a discovery call. Strategic copy, polished layouts, and subtle animation create a standout presence that feels both sophisticated and inviting.
Today, Michelle has a brand and website that align with the quality of her work. Now, she is able to attract luxury clients, raise her rates, strengthen referral relationships, and show up with a renewed sense of confidence and clarity.
brand attributes
Modern
Elevated
Timeless
Sophisticated
Refreshing
Boundary-pushing
Welcoming
- Michelle, Lively Haus
"It was so refreshing to work with someone who really cares about the brand and took time to truly understand my company's visions and client goals. The end product exceeded my expectations and have already continued to work with Marissa on other projects."
