We started with brand strategy and messaging to clarify the studio’s purpose, values, and positioning. From there, we created a complete brand system that felt refined, intentional, and true to Lindsay’s design philosophy.
The project included brand strategy and messaging, a custom visual identity, brand photo direction, website design and development, and website copy. As the studio continued to grow, our work extended into ongoing creative support, including social media graphics, contract templates, and additional branded collateral.
our approach
The visual direction balances refinement with warmth. Confident typography, a tailored color palette, and editorial layouts create a polished look that still feels inviting and personal. The goal was to reflect the lifestyle-focused, highly considered approach Lindsay brings to every space while keeping the brand timeless and approachable.
brand attributes
Inviting
Timeless Elegance
Modern
Refined
Organic
Luxurious
Minimal
Clean
visual direction